Once Upon A Child

We buy and sell gently used clothes, toys, & equipment

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Own A Once Upon A Child

Opening day excitement –new stores opening monthly.

Opening day excitement –new stores opening monthly.

On average, parents spent $800 per child for clothing last year.

On average, parents spent $800 per child for clothing last year.

Enjoy being your own boss in a fast-paced, fun environment.

Enjoy being your own boss in a fast-paced, fun environment.

Thank you for your interest in becoming a member of the Once Upon A Child franchise family. Once Upon A Child offers a truly unique retail franchise opportunity as the leading children’s resale store of its kind -- focusing on the buying and selling of high-quality, new and gently used apparel, toys, baby equipment and furniture for children at affordable, family-friendly prices.

To learn more about this exciting franchise business opportunity listen to our franchisee testimonials.


We are the largest national chain that specializes in reselling clothing and other items for children from infants through tweens. With over 280 store locations throughout the U.S. and Canada, we out-number Children’s Orchard® and Kid to Kid® more than 3 to 1! Unlike our competitors, we don’t believe in consigning and we pay $$$ on the spot! We also buy all seasons – all the time, with no appointment necessary.

There is an amazing amount of nearly-new clothing, toys, baby gear and more hidden in every family’s home, which presents fantastic opportunities for both franchise owners and customers alike. Making the decision to be your own boss and be in control of your future is an exciting adventure, and we appreciate being considered in your business search.

Once Upon A Child Fast Facts

Average Store Size:
2,800 to 3,800 square feet
Product selection:
Clothing, toys, accessories, furniture, and equipment for children, infant to pre-teen
Product Mix:
94% gently used
6% new
Real Estate Location:
Power strip centers or suburban centers around regional shopping malls

Key Demographics:
Moms age 25-44
Middle to upper-middle income households
Presence of kids under age 13

Secondary Customer Group:
45-65 year old females (Grandmothers)
Sales & Gross Margin:
Top Quartile Average Gross Sales:
$1,429,390*
Top Quartile Average Gross Margin:
63.63%*
*As reported in the 2014 Once Upon A Child Franchise Disclosure Document (based on 2013 gross sales). This average only relates to the 64 Once Upon A Child stores in the United States and Canada who ranked in the top 25% of the gross sales range. A new franchisee's results will likely differ from these results.

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Get Qualified to Own a Once Upon a Child Store

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  • 1

    When considering going into business for yourself, what factors influenced your decision?

    Multiple franchisees talk about what they liked about the Once Upon A Child franchise opportunity, and why it was right for them.

  • 2

    What has your experience been like as a franchisee?

    Franchisees talk about their experience owning a Once Upon A Child store(s).

  • 3

    How has becoming a store owner changed your life?

    Many franchisees are first time business owners - here they talk about how this life-changing decision has affected their lives.

  • 4

    What is it like working with Winmark as a franchisor?

    There are many facets to working with a franchise system. Hear about these franchisees' experiences working with Winmark.

  • 5

    What is it like working with other franchisees?

    There are many facets to working with a franchise system. Hear about these franchisees' experiences working with fellow franchisees.

  • 6

    What advice would you give a person considering this franchise?

    Store owners tell it like it is - here is their advice for anyone looking at becoming a Once Upon A Child franchisee.

  • 7

    So...Would you do it again?

    Of course they say "yes" and many of these franchisees have done just that with adding stores after experiencing the fun and success of Once Upon A Child.

  • 8

    Featured franchisee

    Karen Wright from Burlington Ontario talks about her success as a Once Upon A Child franchisee and how she has now bought a Plato's Closet franchise.