Own A Once Upon A Child Franchise

Thank you for your interest in becoming a member of the Once Upon A Child franchise family. Once Upon A Child offers a truly unique retail franchise opportunity as the leading children’s resale store of its kind -- focusing on the buying and selling of high-quality, new and gently used apparel, toys, baby equipment and furniture for children at affordable, family-friendly prices.

To learn more about this exciting franchise business opportunity listen to our franchisee testimonials.


We are the largest national chain that specializes in reselling clothing and other items for children from infants through tweens. With over 280 store locations throughout the U.S. and Canada, we out-number Children’s Orchard® and Kid to Kid® more than 3 to 1! Unlike our competitors, we don’t believe in consigning and we pay $$$ on the spot! We also buy all seasons – all the time, with no appointment necessary.

There is an amazing amount of nearly-new clothing, toys, baby gear and more hidden in every family’s home, which presents fantastic opportunities for both franchise owners and customers alike. Making the decision to be your own boss and be in control of your future is an exciting adventure, and we appreciate being considered in your business search.

Once Upon A Child Fast Facts

Average Store Size:
2,800 to 3,800 square feet
Product selection:
Clothing, toys, accessories, furniture, and equipment for children, infant to pre-teen
Product Mix:
94% gently used
6% new
Real Estate Location:
Power strip centers or suburban centers around regional shopping malls

Key Demographics:
Moms age 25-44
Middle to upper-middle income households
Presence of kids under age 13

Secondary Customer Group:
45-65 year old females (Grandmothers)
Sales & Gross Margin:
Top Quartile Average Gross Sales:
$1,429,390*
Top Quartile Average Gross Margin:
63.63%*
*As reported in the 2014 Once Upon A Child Franchise Disclosure Document (based on 2013 gross sales). This average only relates to the 64 Once Upon A Child stores in the United States and Canada who ranked in the top 25% of the gross sales range. A new franchisee's results will likely differ from these results.