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A girl wearing a white puffer jacket and a shirt with a heart pattern, standing outdoors in a grassy area with tall plants in the background.

Own a Once Upon A Child

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Top Ranked
Children's Franchise investment

With 400+ store locations throughout North America, Once Upon A Child has ranked #1 in category in Entrepreneur Magazine's Franchise 500 for more than a decade.

Become an Owner
Badge of Franchise 500, #1 in category 2024 with the stack of clothes in background

Lead the Children's Resale Space in Your Community!

The Opportunity

Once Upon A Child is the top-rated children’s franchise in North America. We outpace our competition in both average sales and number of franchise locations by a wide margin. We buy and sell gently used kid’s merchandise, serving kids and young families in hundreds of communities across the continent. This is your chance to change your life and make a difference in your community while also joining up with the leader in the resale industry.

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If you have all the information you need and would like to get started right away, apply now.

Learn How
*The Average Store numbers are the 2025 Average Gross Sales and Average Gross Profit amounts stated in Item 19 of the 2026 Once Upon A Child® Franchise Disclosure Documents (as reported by the 408 stores that had been in operation at least one year as of December 27, 2025). Of the 408 stores, 175 or 43% of the stores attained or exceeded the Average Gross Sales and 175 or 43% of the stores attained or exceeded the Average Gross Profit. The top quartile Average Gross Sales and Average Gross Profit only relates to the 102 Once Upon A Child® Stores that ranked in the top 25% of the gross sales range. Of the 102 stores in the top quartile, 35 or 34% of the stores attained or exceeded the top quartile Average Gross Sales and 32 or 31% of the stores attained or exceeded the top quartile Average Gross Profit. A new franchisee’s results will likely differ from these results.
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