In the Press
MISHAWAKA — Back-to-school season is upon us, and for many retailers this is the second biggest shopping time of the year, behind Christmas. But the tough
Wendy Nash is on the hunt for bargains as she gets two of her kids ready for the new school year.
"It's hectic with just trying to get all the supplies for school,” Nash said. “Just try to get them clothed and buying new shoes and new clothes that they've outgrown from last year."
On Wednesday she was at Once Upon a Child in Mishawaka. She's a frequent customer at the resale store, and it's one of her first stops during back-to-school shopping.
"It's great to just come out and see what's available, and match up some pieces from what you have at home," Nash said.
Stephanie Schrimsher, manager of Once Upon a Child, said as the summer fun ends, the customers come pouring in.
"[On] August 1st business completely picked up,” Schrimsher said. “People are definitely back in back-to-school mode. We are starting to sell a lot of the winter stuff — backpacks, shoes and winter coats."
Market analysts had forecast a more than 3 percent increase in sales for retailers during the back to school season. But for many of the larger stores, such as J.C. Penny, that boost has yet to materialize.
For some of the smaller resale shops, though, there might be a secret to success.
"Everybody likes a bargain. So we're definitely seeing a lot more customers,” Schrimsher said. “It's constantly growing. It is a growing business."
And thanks to the store’s many bargains, it can count on Nash's business for years to come.
"In the last few years I've been able to buy more things for my kids and be able to provide the things that I want for them, and maybe a little bit more just because it's cheaper," Nash said.
Which can leave more money for the things the kids may really want, like pencils and paper... Well, maybe not.
Students return to classes at Mishawaka, Penn and Elkhart schools next week. First day back for South Bend is two weeks from Wednesday.