Once Upon A Child

We buy and sell gently used clothes, toys, & equipment

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Own A Once Upon A Child

Professionally produced brand marketing materials and training.

Professionally produced brand marketing materials and training.

Site selection assistance - fresh new retail design, trend and merchandising support.

Site selection assistance - fresh new retail design, trend and merchandising support.

A wealth of training and ongoing support, including annual conferences.

A wealth of training and ongoing support, including annual conferences.

Once Upon A Child® is part of a franchise system that has been supporting unique retail franchise businesses since 1988. Winmark Corporation's years of experience and small business services combined give you a great head start with extensive training and support that includes:

Business planning assistance including development of a three-year business plan, Retail site selection, demographic studies and area market analysis. Small Business Consultation Ongoing small business consultation support from regional field operations staff who work as an analyst, advisor and liaison between the franchise system and the corporate office team.
Proprietary Computer System Proprietary computer system specifically designed to meet the needs of our unique buying and selling business model. Professional Advertising and Marketing Professionally produced advertising and marketing resources including television and radio commercials, direct mail materials, print advertisements, local store marketing programs and much more.
Support Over 75 hours of classroom instruction and in-store training; On-site pre-opening and opening support including employee training, merchandising, store operations and service procedures. Support Toll-free computer support center staffed by technicians that provide assistance with hardware, software and operational questions seven days a week.

Interested in more information on Once Upon A Child franchise opportunities? Request More Franchise Information.

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  • 1

    When considering going into business for yourself, what factors influenced your decision?

    Multiple franchisees talk about what they liked about the Once Upon A Child franchise opportunity, and why it was right for them.

  • 2

    What has your experience been like as a franchisee?

    Franchisees talk about their experience owning a Once Upon A Child store(s).

  • 3

    How has becoming a store owner changed your life?

    Many franchisees are first time business owners - here they talk about how this life-changing decision has affected their lives.

  • 4

    What is it like working with Winmark as a franchisor?

    There are many facets to working with a franchise system. Hear about these franchisees' experiences working with Winmark.

  • 5

    What is it like working with other franchisees?

    There are many facets to working with a franchise system. Hear about these franchisees' experiences working with fellow franchisees.

  • 6

    What advice would you give a person considering this franchise?

    Store owners tell it like it is - here is their advice for anyone looking at becoming a Once Upon A Child franchisee.

  • 7

    So...Would you do it again?

    Of course they say "yes" and many of these franchisees have done just that with adding stores after experiencing the fun and success of Once Upon A Child.

  • 8

    Featured franchisee

    Karen Wright from Burlington Ontario talks about her success as a Once Upon A Child franchisee and how she has now bought a Plato's Closet franchise.