Once Upon A Child

We buy and sell gently used clothes, toys, & equipment


Franchise FAQ's


How much does a Once Upon A Child franchise cost? 
The average total cost to open a  store ranges from $242,300-$373,200 in the U.S. and Canada.  In order to financially qualify, you’ll need to have at least $75,000 in non-borrowed personal resources (liquid assets, i.e. cash, stock or marketable securities) and enough equity to collateralize the balance.   The total cost will vary based on size and location.

Will Winmark provide financing for my store?
No.  Financing is to be secured through third party lending sources.  Winmark will assist you in preparing a comprehensive business plan to obtain SBA or other financing once you are a franchisee.  All Winmark brands are listed on the SBA’s Franchise Registry which helps streamline the process. 

How much cash do I need to obtain a loan?
A minimum of $75,000, however having more cash may increase your ability to obtain financing.   

How much money can I make as a Once Upon A Child franchisee?
The financial return you will realize as an owner of any small business will depend on many factors including, but not limited to, how well you perform and follow the franchise system, your plan for advertising the business and your ability to integrate the business into your community. Starting a new business involves some level of risk, so we encourage you to speak with our franchisees to learn about their experience and satisfaction with the business – both personally and financially.  By talking with franchisees you will be able to understand the business potential and what is necessary to be successful.  To hear from a few of them now, click here.

What are the annual average gross sales for a Once Upon A Child store? 
In 2013, the average Once Upon A Child store had sales of $921,004 with an average gross profit of $582,040 (63.20%).  

What are the annual average gross sales for the top performing Once Upon A Child stores?
In 2013, the top quartile representing 64 Once Upon A Child stores had average sales of $1,429,390 with an average gross profit of $909,476 (63.63%).

Real Estate

How do I find a site? 
Winmark has established guidelines and criteria for site selection.  You’ll learn about the process during your first week of training.  Your selection process is supported by a team of people including Winmark staff and local and national brokers.   

Franchise Support  Services

What kind of training does Winmark provide?   
Winmark provides over 75 hours of classroom instruction and in-store training on the following:  business planning, retail site selection, store set-up, computer training, advertising and marketing, and store operations.  Our computer support center offers access to technicians who provide assistance with hardware, software and operational questions seven days a week.

Is there any ongoing training once my store is open? 
Ongoing training is provided by Field Operations Managers, online via the extranet and annual franchise conferences.  You’re also welcome to return for any portion of the classroom training you’d like to repeat at no additional cost.  


How will I acquire my initial inventory? 
During training you will learn how to utilize our proprietary computer system to purchase and price inventory.  Your store will open to buy gently used items (without selling it) for a period of approximately 6-10 weeks before your grand opening. 

Can I operate this business part time? 
Not initially.  For the first year we recommend you work full time in the store.  After that you may hire a manager to oversee the day-to-day operations of the store, but we recommend that you remain actively involved in your business.

What type of individual is best suited to become a Once Upon A Child franchisee? 
To be a successful Once Upon A Child franchisee requires proper capitalization, hard work and people skills.  If you are motivated, organized, enjoy working with the public, and can diligently follow our proven system, you are a good candidate for a Once Upon A Child franchise.

How long does it take to open the store? 
The typical time frame to open a Once Upon A Child store is approximately nine months.

I’m interested in pursuing this further.  What should I do next? 
To start the process, fill out our pre-qualification form.  A franchise developer will contact you to discuss next steps.  If you would like more information prior to completing an application, contact us toll-free at 800-592-8049. 

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Get Qualified to Own a Once Upon a Child Store

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  • 1

    When considering going into business for yourself, what factors influenced your decision?

    Multiple franchisees talk about what they liked about the Once Upon A Child franchise opportunity, and why it was right for them.

  • 2

    What has your experience been like as a franchisee?

    Franchisees talk about their experience owning a Once Upon A Child store(s).

  • 3

    How has becoming a store owner changed your life?

    Many franchisees are first time business owners - here they talk about how this life-changing decision has affected their lives.

  • 4

    What is it like working with Winmark as a franchisor?

    There are many facets to working with a franchise system. Hear about these franchisees' experiences working with Winmark.

  • 5

    What is it like working with other franchisees?

    There are many facets to working with a franchise system. Hear about these franchisees' experiences working with fellow franchisees.

  • 6

    What advice would you give a person considering this franchise?

    Store owners tell it like it is - here is their advice for anyone looking at becoming a Once Upon A Child franchisee.

  • 7

    So...Would you do it again?

    Of course they say "yes" and many of these franchisees have done just that with adding stores after experiencing the fun and success of Once Upon A Child.

  • 8

    Featured franchisee

    Karen Wright from Burlington Ontario talks about her success as a Once Upon A Child franchisee and how she has now bought a Plato's Closet franchise.