Once Upon A Child

We buy and sell gently used clothes, toys, & equipment

About Us

One thing is for sure – in life, kids outgrow their stuff! At Once Upon A Child® we offer parents a fun and convenient way to buy and sell gently used kids stuff, making saving money on children's clothes, toys, baby furniture and equipment a reality every day. We focus on quality, safety, and value – the same things you feel important for your own families.

We pay on the spot for your gently used kids clothing, toys, furniture, and equipment in good and like-new condition – and we even offer some brand-new items at a deep discount over mall retail prices. You can rest assured that any item you purchase from us is safe and has plenty of life left in it! Visit one of over 240 Once Upon A Child store locations  in the U.S. and Canada to see for yourself how easy it is to outfit your kids without breaking the bank.

Each Once Upon A Child location is individually owned and operated by moms and dads like you, who understand money doesn’t grow on trees. Franchised in 1993, Once Upon A Child stores have become a rapidly growing component of the Winmark Corporation family of brands. Winmark is proud to include over 900 franchise-owned and operated businesses throughout North America, and is a strong and financially stable franchisor. Since 1987, Winmark has successfully operated award winning, national brands including:

Play It Again Sports®
Plato’s Closet®
Music Go Round®

Interested in owning your own Once Upon A Child franchise? Visit the Own A Once Upon A Child section of this website for more information on this exciting franchise opportunity.

To further support their franchisees, Winmark Corporation founded Winmark Business Solutions online. WBS online is the premier online resource for comprehensive business information, forms and tools related to helping small businesses plan, manage and finance their business. 

This service is available to anyone - visit www.wbsonline.com.










The Winmark family of brands are experts in buying and selling quality used products. Plato's Closet® sells gently used name brand clothing for teens and twenty-somethings. Play It Again Sports® buy, sells, and trades new and quality used sports and fitness equipment. Music Go Round® buys and sells used and new musical instruments, accessories and pro-sound gear.